Landlord Guide to Winter Lettings

The Winter Letting Misconception

Many landlords leave properties vacant over winter, believing “nobody moves in January” or “the market’s better in spring.” Meanwhile, serious tenants with stable jobs and immediate availability are securing properties from proactive landlords, while others sit empty, losing months of rental income.

Why winter tenants can be your best tenants

1. Genuine urgency
January tenants often have real, time-sensitive reasons to move—job relocations, tenancy endings, or relationship changes. This urgency leads to faster decisions, fewer viewings, and immediate tenancies, unlike spring browsers who casually compare dozens of properties.

2. Less competition
Winter markets are quieter. Fewer landlords list properties, meaning yours stands out. Agents can dedicate more time to marketing your property properly, increasing visibility and tenant interest compared to the crowded spring market.

3. Year-round property presentation
A property that shines in January proves comfort and functionality in winter conditions—heating, insulation, and maintenance matter more in cold weather. Tenants can assess winter performance directly, giving them confidence in their choice.

4. Pre-qualified, committed tenants
Winter viewers do their research before visiting—checking locations, transport links, budgets, and suitability. They arrive informed and ready to commit, increasing your conversion rates compared to casual spring browsers.

5. Employment stability
January tenants often relocate due to promotions, career changes, or new jobs. This means stable income and reliable rent payments, making them high-quality prospects for long-term tenancies.

Winter letting strategy tips

• Ensure properties are warm, well-lit, and accurately represented for winter conditions.

• Price realistically for the current market, not for spring expectations.

• Make properties available for immediate occupation and respond quickly to enquiries.

• Highlight winter-friendly features like heating, insulation, and transport links.

Landlords who market and let properties effectively in January fill vacancies quickly, attract reliable tenants, and secure long-term rental income—rather than sacrificing winter rent for a mythical “perfect” spring market.

Need guidance? Our team can help optimise winter lettings, attract quality January tenants, and implement strategies that maximise rental income.