We have officially reached the halfway point of 2025. While the year began with a surprising level of calm, July brings with it a more complex mood. Sellers are beginning to adjust. Buyers are sharpening their focus. The wider property landscape is shifting, but perhaps not in the ways many expected.
Sellers Are Testing the Market, but the Market Is Responding
For those who have recently listed their property, it has become clear that the days of overambitious pricing are coming to an end. In recent weeks, there has been a noticeable increase in price adjustments. In some cases, these changes are subtle. In others, they are more significant. Either way, the message from buyers is consistent. Value must be clear.
It is important to note that this shift is not due to a lack of demand. Buyers remain active, they are attending viewings and submitting offers, but only when a property feels right both emotionally and financially. Homes that meet expectations are still selling quickly, often within days. Those that miss the mark are taking longer to attract attention.
More Properties on the Market, but Not Always More Competition
One of the most significant developments this July is the increased number of homes available. The current market offers buyers more choice than at any point so far this year. This naturally places buyers in a stronger negotiating position. However, this does not mean the balance has entirely shifted in their favour.
Sellers who anticipated this shift and prepared their properties carefully are still seeing strong results. Professional staging, high quality photography and accurate pricing remain essential. The increase in available properties only poses a challenge for those who have not adapted to changing buyer expectations.
Summer Has Reduced the Noise, but Not the Activity
Summer is typically associated with a slower pace. Children are out of school, families are on holiday and many inboxes are set to out of office. Despite this, there has been no significant drop in viewing activity or agreed sales. July remains active, although in a more discreet way.
What we are witnessing is a filtering process. The less committed buyers have stepped back, leaving a smaller but more serious group of purchasers. These individuals are often working to personal timelines, whether that is tied to the academic calendar, a new job or a family milestone. Their decisions are measured and intentional.
Lettings Continue to Be a Key Focus
In the rental market, landlords are navigating mixed conditions. Some properties are being let within days. Others require rental adjustments or improvements to meet rising tenant expectations. The common thread is clear. Quality and realistic pricing continue to deliver results. Renters are highly informed and increasingly selective. They are looking beyond space and focusing on lifestyle, convenience and value.
Regulatory developments are also a topic of discussion, particularly in Scotland where new steps have been taken towards rent control. This highlights the importance for landlords to remain adaptable. Those who stay ahead of these changes are better positioned to succeed.
Looking Ahead to Autumn
Although summer is still in full swing, many buyers and sellers are already planning for the autumn market. For those hoping to move before the end of the year, July is the time to take action. Whether that means organising a valuation, seeking mortgage advice or starting the search for a new home, preparation now will pay off later.
In Summary
The July market may not be generating headlines, but meaningful activity continues beneath the surface. This is a property landscape that rewards those who prepare properly, price accurately and take a strategic approach. Whether buying, selling or letting, those who are informed and proactive will have the advantage.